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The Functional Fragrance Shift in 2026 Fragrance used to compete on notes and intensity. Now it competes on purpose. Consumers are increasingly asking: What will this scent do for my day? Not in a clinical sense, but in a lifestyle sense. Will it help me feel clear? Calm? Grounded? Energized? Why It’s Growing Three factors are driving the rise of functional fragrance: Mental load is high, and small, affordable rituals feel accessible. Self-care routines are sticking. Home and body fragrance are blending into one identity. Customers no longer want one signature scent. They want options for different moments. How Makers Can Respond 1. Organize Your Products By Mood Instead of categorizing by floral, citrus, or woody, build your collections to focus on moods and perceived benefits: FocusUnwindReset This simple shift simplifies buying decisions. 2. Use Ingredients That Signal Function Lean into scents like: Bergamot EO or Lime EO for Uplifting, or Eucalyptus EO, Peppermint EO or Basil EO for Energizing & Refreshing. Customers don’t need fragrance education to buy products. They recognize the feeling they’re shopping for. Certain ingredients immediately communicate purpose and open the door to language like calming, spa-like, refreshing, wind-down without crossing into medical claims. Tap into Chamomile Water Hydrosol when you’re going for soothing and calming, or Geranium Water Hydrosol for arousing and stimulating. Even when your product remains fragrance-forward, these ingredients cue intention and credibility. 3. Create Multi-Format Systems Offer the same mood in:Fragrant Room SprayMoisturizing Body Spray Roller Perfume Reed Diffuser One mood, with multiple touchpoints:
Desk spritz. Post-shower mist. Entryway diffuser. On-the-go roll-on. 4. Ensure Stability Keep in mind that functional fragrance only works if your formula is stable. Use Polysorbate 20 or 80 for solubilizing sprays, and preservatives for water-based formulas. Any clouding, separation, or spoilage undercuts your credibility. Functional fragrance is not a trend built on hype. It is built on how people are structuring their daily routines. For makers, that creates space to build more intentional, story-driven collections.

Welcome to the new Wholesale Supplies Plus! We’re so excited to welcome you to the new Wholesale Supplies Plus website. We gave our site a full refresh with one goal in mind: making it easier (and more inspiring) for you to find exactly what you need for your next project.   Faster, smoother, and easier to explore The new site is built for speed, so you can browse, search, and shop without the lag. We also improved navigation across the board, making it simpler to explore categories, discover new favorites, and get where you’re going in fewer clicks.   A clean, modern look you’ll notice right away When you visit for the first time, you’ll see a fresh new design that feels clean, modern, and easy on the eyes. It’s a more streamlined experience that keeps the focus on what matters most: your creativity, your supplies, and your next big idea.   New tools to help you plan, shop, and create This refresh goes beyond a new look. These new tools make it easier to save favorites, shop smarter, and keep your next project moving. Wish Lists are here so you can save your favorites, keep track of ideas, and come back when you’re ready to stock up. Better recipe layouts make learning and creating easier, and now our recipes are fully shoppable, so you can add what you need as you go. Meet our new AI Assistant, ready to answer questions, guide you through options, and suggest products based on what you’re making.   Introducing WSPlus Rewards Along with the new look and feel, we’re also launching WSPlus Rewards, our new rewards program designed to give back every time you shop. With WSPlus Rewards, you can earn points, unlock perks, and enjoy rewards that make every order feel even more worth it.   We can’t wait for you to experience the upgraded Wholesale Supplies Plus website. Take a look around, explore what’s new, and get inspired for whatever you’re making next.

There are now about 80 million millennials, according to United States Census Bureau data. Generally defined as those born between 1981 through 1997, millennials have surpassed baby boomers as the demographic that makes up the bulk of the population (though there are still more baby boomers and Gen X’ers who identify as the head of the household).

It’s often said that word-of-mouth is the best form of advertising, and it’s also the cheapest. There are lots of ways to promote your small business that don’t cost much money and you’ve likely used some of them already.

Fragrance Fomulator oils have a specific molecular composition, which allows them to be successfully used as single note scents or blended for custom formulations. This revolutionary system has been designed by a team of scientists to allow consumers to develop their own unique scents for soaps and cosmetics. Set yourself apart from your competition with your own blends. Below are some of our custom blends that were inspired by the Southwest Region of the USA!

Fragrance Fomulator oils have a specific molecular composition, which allows them to be successfully used as single note scents or blended for custom formulations. This revolutionary system has been designed by a team of scientists to allow consumers to develop their own unique scents for soaps and cosmetics. Set yourself apart from your competition with your own blends. Below are some of our custom blends that were inspired by the Southeast Region of the USA!

Have you ever wondered how to choose the best fragrance for a successful fundraising product? The simple answer is to sell a product that people are looking to buy. With that said, there are thousands of fragrances from which to choose. How do you select a scent that is the most likely to sell? Narrowing down the options can be overwhelming for both the formulator and the buyer. 

Our natural oils are composed of triglycerides, three fatty acids connected by a glycerin backbone. A fatty acid can be saturated, meaning it has no double bonds between carbon atoms in the chain; unsaturated, with one double bond; or polyunsaturated, with two or more double bonds. Rancidity occurs when these double bonds are broken and newer, smellier compounds are created.

“Do unto others as you would have them do unto you.” What we now refer to as the Golden Rule summarizes one of the most important maxims of good business practice and philosophy. Treat your customers the same way you would want to be treated if you were their customer.

Birthday celebrations are not complete without a fun color palette, delicious treats, and plenty of decorations. You can find inspiration for your product lines in birthday traditions as well as from major retailers. Here are some fun tips to inspire birthday celebrations in your retail collections!

Dry shampoo is a type of shampoo used to reduce hair greasiness without the need for water. It is a powdered cosmetic product commonly sold in the form of either an aerosol spray or a powder shaker, depending upon the formula.

Over the past decade or so, mineral oil has seen its share of debate in the beauty and skincare arena. This article examines the pros and cons of mineral oil so you can decide for yourself whether or not to use mineral oil in the formulations you develop for you and your customers.